WOMEN 35+ • BUSY PROFESSIONALS • MOMS
Why You Keep Starting Over
(And How to Finally Break the Cycle)
Discover why willpower keeps failing you
and create a new identity blueprint
that naturally supports your health goals,
even when life gets messy.
Free 43-minute workshop + comprehensive workbook
⚠️ Complete within 7 days – access expires 7 days after registration
Does This Sound Familiar ?
You start every week with the best intentions —
meals planned, workouts scheduled,
everything feeling in control.
But by Thursday or Friday, something shifts.
The weekend comes with wine, comfort food, and guilt.
Or maybe you’re thinking:
“I know exactly what to do,
but I just can’t make myself consistently do it.”
You see some progress,
then sabotage it as soon as things start working.
It’s not about willpower — it’s about identity.
The Real Problem (That No One’s Talking About)
You’ve been trying to change your actions
without addressing the identity driving those actions.
When your actions conflict with who you believe you are at your core,
your brain will always pull you back toward the behaviors that feel familiar —
even if they don’t serve you anymore.
✔️ You keep repeating the same patterns
✔️ Everything falls apart when life gets stressful
✔️ You feel stuck in the cycle of starting over
Your identity is like outdated software — and it’s time for an upgrade.
What You Will Discover In This Workshop
Understand Your Patterns
Why your past approaches haven’t created lasting change
The specific identity beliefs driving your behaviors
How the “Identity Cycle” keeps you stuck
Create Your New Blueprint
The exact formula for writing an empowering identity statement that feels true (not toxic positivity)
How to build supporting beliefs than reinforce your new identity
The difference between “I am” and
“I am becoming” — and why that small shift changes everything
Build Evidence That Lasts
Daily practices that rewire your habits at the root — no more willpower battles
The 4R Recovery Protocol to get back on track quickly without guilt or shame
Your complete Week 1 Focus Plan to start gathering evidence and momentum immediately
This Is For You If You...
✔️ Know what to do but can’t stay consistent
✔️ Start strong but lose motivation by week 3
✔️ Do well during the week but struggle on weekends
✔️ Are stuck in all-or-nothing thinking with food or fitness
✔️ Want to finally understand why the same patterns keep repeating
Meet Fátima Leite
I’ve been coaching women in health and fitness for over 20 years.
In my 30s, I lived the competition world —
spray tans, stage lights, and strict diets. I earned two Pro Cards and was featured in Oxygen and Strong magazines.
In my 40s, while raising my daughter and running my business, I realized my old “all-in” approach no longer worked. I had to rebuild my entire identity around sustainable health and strength.
Now in my 50s, navigating perimenopause in real time, I’m more committed than ever to helping women age strong, feel confident, and finally stop starting over.
Here’s What Happens Next
1️⃣ Enter your name and email below
2️⃣ Get instant access to the
workshop and workbook
3️⃣ Set aside 43 focused minutes
(you’re worth it)!
4️⃣ Work through the exercises —
this is interactive
5️⃣ Implement your Week 1 Focus Plan
and start gathering evidence
What’s Included When You Register
✅ 43-Minute Recorded Workshop
Interactive and self-paced — complete it anytime within your 7-day access window.
✅ Comprehensive 27-Page Workbook
Includes your Pattern Mapping Exercise, Identity Statement Builder, 4R Recovery Protocol, and Week 1 Focus Plan.
✅ Lifetime Value
Revisit your workbook and new identity blueprint anytime you need a reset —
the system is designed to grow with you.
What Women Discovered During the Workshop
Real women. Real breakthroughs. Here’s a glimpse of what you’ll discover inside.
" I feel like my body is not the full expression of who I am on the inside and it’s masking my vitality and overall sense of well-being.
I feel like I’m in a costume that is uncomfortable."
Michelle, Workshop Participant
" I have a lot of excuses I make up and tell myself to justify over-consumption. They’re all tied to some identity that I hold.
They make sense — but aren’t who I want to be."